Jane wrote yesterday about the launch of our Google Ads campaign to alert people in key election states that Social Security and Medicare are on the chopping block. She mentioned that we would also be running Facebook ads. I just wanted to pop in and give a quick update and let everyone know that the Facebook ads have now been approved, and are up and running.
Right now we are testing 4 different Facebook ads (see below), with mixed targeting. We’re splitting our audiences between ages 50+ and a broader 18+ demographic to get a sense of whether support for the Facebook campaign is actually concentrated among near- and current-retirees, or if younger voters have an interest, too.
We are testing actions aimed at both Congress and the President. We’ll be reporting the results on FDL Action as we get them.
In less than 24 hours, our Facebook will be shown over 14,000 times. If we want to expand our reach, we need to build our campaign war chest — can you please consider chipping in $10 or more to strengthen our Google and Facebook ad campaigns to save Social Security and Medicare?
Here is the ad copy and you can click on them to see the landing pages for each. Which do you like? Do you have suggestions for other ad copy? Let us know in the comments.
PS: Anyone out there have graphic design skills or ideas for ads? We want to test a new round highlighting the President’s comments that
he has “offered cuts” to “Medicare, Medicaid and Social Security.” If you’d like to try your hand, send them to us at firstname.lastname@example.org. Thanks!