Jane wrote yesterday about the launch of our Google Ads campaign to alert people in key election states that Social Security and Medicare are on the chopping block. She mentioned that we would also be running Facebook ads. I just wanted to pop in and give a quick update and let everyone know that the Facebook ads have now been approved, and are up and running.
Right now we are testing 4 different Facebook ads (see below), with mixed targeting. We’re splitting our audiences between ages 50+ and a broader 18+ demographic to get a sense of whether support for the Facebook campaign is actually concentrated among near- and current-retirees, or if younger voters have an interest, too.
We are testing actions aimed at both Congress and the President. We’ll be reporting the results on FDL Action as we get them.
Here is the ad copy and you can click on them to see the landing pages for each. Which do you like? Do you have suggestions for other ad copy? Let us know in the comments.
PS: Anyone out there have graphic design skills or ideas for ads? We want to test a new round highlighting the President’s comments that
he has “offered cuts” to “Medicare, Medicaid and Social Security.” If you’d like to try your hand, send them to us at info@firedoglake.com. Thanks!








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About FDL Action
Thanks so much, Brian. Really looking forward to seeing which ones perform.
Great work, and thanks for asking for feedback and/or volunteered designs and ideas.
A couple of thoughts that may help in some way:
1. In this recent diary, Dean Baker offered a very constructive suggestion, regarding refining Social Security’s COLA calculation, that people in Congress debating in good faith could promote as a compromise in lieu of the flawed chained-CPI idea that has been propounded by the Gang of Six:
2. In a C-SPAN Washington Journal appearance Friday morning (7/22), Republican Senator Tom Coburn wholeheartedly agreed with a Democratic caller’s proposal that Congress and the President formally decouple (de-”unify”) Social Security and other self-funded trust funds from the rest of the federal budget – reversing the “unified” federal budget that LBJ fostered to help finance the Vietnam War with a minimum of (short-term) pain.
Though it’s been an insidiously-hidden redistribution of tax burdens, we should keep in mind the threat that the “unified” federal budget is now posing to the Social Security program, after having used (“borrowed”) surplus Social Security funds, raised by a regressive FICA tax, to finance the annual operating budgets of the federal government for years or decades. One result of that short-term-driven practice is that there’s now (or soon will be) a growing gap between revenue and expenditures at the federal level that can no longer be significantly eased by surplus trust fund money – and yet, one of the first places where some in Congress (and, obviously, the President, when left to his own backroom devices) want to look to cover that gap is to the same low/lower-income people whose FICA taxes have been helping to fund general government operations (without public credit, if nominally with future earned interest from…someone), even as the wealthiest reaped tax cuts, generous tax deductions and credits, off-shore tax havens, a cap on their FICA taxes, and lower rates on income from investments than are applied to income from wages.
One way that important point might be made to work in this or other ad campaigns could be to ask:
“Paycheck-raised FICA [Social Security] funds were loaned to finance general government operations. Should Congress ask you to pay the interest on those loans?”
Or: “Should you be asked to repay FICA [Social Security] surpluses loaned to finance general government expenses?”
Or: “Should you be asked to pay interest on Social Security surpluses loaned to finance general government expenses?”
Or: “Social Security surpluses were used for non-Social Security expenses. Who should Congress [the President] ask to pay interest on those loans?”
Or: “Should Congress [the President] ask you to pay back Social Security contributions spent on non-Social Security expenses?”
Etc.
It seems only fair (and in keeping with our nominally-”progressive” tax code) that an effort be made by Congress to raise at least the amount of interest owed, on the Social Security Trust Fund loans to the rest of the government, from the tax bracket(s) of those above the poverty level who, as a proportion of their income, paid the least into the Social Security Trust Fund over the years. [And wouldn't applying FICA taxes to some amount of income above the current cap of $106,000 do this, to one degree or another?]