Declare Yourself launched a new print ad with spokesperson Jessica Alba, designed to urge young people to register and vote. This is the second edgy bondage themed ad the actress has done for the non-profit; she also appears in their PSAs.

"We recognize that to break through the media clutter and get young people to take action, we need to be edgy," Marc Morgenstern, executive director of Declare Yourself told the New York Daily News.

Since its inception in 2004, Declare Yourself has registered  over 2 million voters. Now they just need to get to the polls.